Commercial growth for technology businesses
A growth strategy is only as good as the revenue it creates!
Ridgeback Strategy Group partners with emerging technology companies and established B2B services firms to turn commercial opportunities into revenue.
Whether you're preparing to bring a validated product to market or need experienced leadership to accelerate an existing business, we bring the strategy, relationships, and hands-on execution to help you move forward.
A better way forward, together.
Two distinct ways to grow
Different stages. Different challenges. One commitment to meaningful growth.
Building a business around a new product requires a different approach than accelerating revenue inside an established company. Both demand a clear understanding of the market, strong commercial judgment, and the ability to turn plans into action.
Ridgeback brings those capabilities to two distinct areas of focus.
01 / Emerging technology
Startup GTM & Commercialization
You've built the product. Now build the business.
We partner with founders who have moved beyond the initial idea and prototype stage and are ready to build the commercial foundation for launch and growth.
- Market research and competitive landscape analysis
- Ideal customer profiles and buyer segmentation
- Product positioning and value proposition development
- Pricing, packaging, and monetization strategy
- Go-to-market strategy and launch planning
- Customer acquisition and strategic partnerships
- Revenue model and commercial operating framework
- Early market development and sales execution
02 / Established services
Fractional Revenue Leadership & Business Development
Your business has credible offerings and delivery capabilities. What you need is more commercial momentum.
We embed alongside leadership to develop relationships, build pipeline, expand strategic accounts, lead teams, and actively advance business.
- Fractional commercial and revenue leadership
- Enterprise business development
- Strategic account growth and customer expansion
- Pipeline management and revenue forecasting
- Sales team leadership, coaching, and accountability
- Partnership and referral development
- Commercial activation of new service offerings
- Hands-on opportunity development and sales execution
Our perspective
The opportunity is real. The path to revenue isn't always clear.
It's easier than ever to build a software product. And many established technology services companies have deep capabilities and strong customer relationships. But neither automatically creates a repeatable revenue engine.
Ridgeback helps bridge the gap between what a business is capable of delivering and how it gets that value into the hands of paying customers.
How we work
No handoff from a slide deck to someone else's problem.
Engagements are practical, focused, and personally led. The work changes depending on whether we're commercializing an emerging product or driving growth inside an existing business.
Discover
Understand the business
Get close to the product, customers, offering, growth constraints, and market opportunity.
Align
Define the commercial assignment
Establish priorities, expected outcomes, responsibilities, and a realistic path forward.
Execute
Make meaningful progress
Develop the GTM engine, advance opportunities, build relationships, and adapt based on evidence.
Founder-led by design
Experienced enough to advise. Hands-on enough to execute.
Ridgeback is led by Steve Hennegan, a technology consulting and commercial growth leader whose experience spans strategic account development, enterprise business development, go-to-market planning, and growth leadership.
Clients work directly with the person helping shape the strategy and move the work forward.
Steve Hennegan
Founder & Principal
Let's connect
Let's find a better way forward.
Launching an AI-enabled product? Growing a technology services business? If you've reached the point where commercial strategy and execution matter, we'd welcome a conversation.